Advice Centre is a New Zealand based finance company who contacted me in hopes for a new logo design. Their request was quite simple; with the original logo's colors, create a brand new identity that looks secure and trustworthy.
My immediate idea was to just go simple and make a logo using the initials of the company. After drawing some iterations, one that stuck was having a lower case "a" but adding the "c" in centre within the "a". As you see in the logo the entire image resembles an "a" but the blue curve is the "c". The triangle in the middle represents trust and security as it is fully surrounded or guarded.
Shown below is some of the process!
