This logo was a freelance project for a New Zealand based business lending company called Sky Funds. Their request was for a friendly looking logo relating to the sky in some way (i.e clouds, sun, etc) but to also make it display growth and security.
I went with the idea of clouds moving in the wind. Some logos I go for quite a bit of detail but I loved the idea of really simplifying this concept. Three lines in a wavy motion and a gradient color scheme worked out great for displaying a sky-like image. The three lines also progress in length which helped me tie in the connection of growth.